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  • February 21, 2025

给 TikTok 卖家做跨境一件代发,如何用ERP优化采购流程,提高订单履约率?

随着 TikTok 在全球电商领域的迅猛发展,其用户规模不断增长,购物功能持续拓展,为跨境一件代发业务带来了前所未有的机遇。然而,TikTok 卖家在享受流量红利的同时,也面临着订单波动大、采购流程复杂、订单履约率低等挑战。如何利用 ERP 系统优化采购流程,提高订单履约率,成为摆在跨境一件代发代理商面前的重要课题。 一、TikTok 跨境一件代发业务现状 (一)TikTok 电商的崛起与潜力 TikTok 作为全球领先的短视频社交平台,凭借其强大的用户基础和创新的购物功能,迅速崛起为电商领域的一匹黑马。其用户规模持续增长,覆盖全球多个国家和地区,为跨境一件代发业务提供了广阔的市场空间。TikTok 的购物功能不断拓展,从最初的商品展示到现在的直播带货、短视频购物车等功能,为卖家提供了多样化的销售方式,极大地提升了商品的曝光率和销售转化率。 (二)一件代发业务的挑战 尽管 TikTok 电商为跨境一件代发业务带来了巨大的机遇,但在实际操作中,代理商仍面临诸多挑战。首先,TikTok 的订单波动较大,受短视频内容的传播效果和用户行为的影响,订单量可能在短时间内出现大幅波动,这对代理商的采购和库存管理提出了更高的要求。其次,采购流程复杂,代理商需要与多个供应商合作,从选品、下单到跟进,每一个环节都涉及大量的沟通和协调工作。最后,订单履约率低,由于采购流程的复杂性和信息沟通的滞后性,订单履约率难以保证,影响了卖家的信誉和客户满意度。 二、传统采购流程的痛点 (一)人工操作效率低 传统的采购流程中,代理商通常依赖人工处理采购订单,从选品、下单到跟进,每一个环节都需要耗费大量的时间和精力。人工操作不仅效率低下,而且容易出现错误,如订单信息录入错误、采购数量错误等,导致采购流程延误,影响订单履约率。 (二)信息沟通滞后 在传统采购流程中,代理商与供应商之间的信息沟通往往存在滞后性。由于缺乏实时的数据共享平台,代理商难以及时了解供应商的库存情况和发货进度,导致商品缺货、发货延迟等问题频发。信息沟通的滞后性不仅影响了订单履约率,还增加了客户投诉的风险,损害了卖家的信誉。 (三)采购成本难控 传统采购流程中,由于缺乏有效的数据支撑,代理商难以精准采购,往往导致采购成本增加。一方面,代理商可能因对市场需求判断不准确而过度采购,造成库存积压和资金占用;另一方面,由于缺乏与供应商的实时数据对接,代理商难以及时获取供应商的优惠信息,无法充分利用采购规模效应降低采购成本。 三、ERP 优化采购流程的原理 (一)自动化订单处理 ERP 系统通过与 TikTok 平台的无缝对接,能够自动抓取 TikTok 订单信息,快速生成采购订单,减少人工干预。系统可以根据预设的规则,自动将订单信息传输给供应商,实现采购流程的自动化。这不仅提高了订单处理的效率,还减少了人工操作带来的错误,确保了订单信息的准确性。 (二)供应商数据整合 ERP 系统能够整合供应商信息,实现快速筛选、比价及下单。系统可以将多个供应商的产品信息、价格信息、库存信息等整合到一个平台上,代理商可以通过系统快速查询和比较不同供应商的产品,选择最优的供应商进行采购。这不仅提高了采购效率,还降低了采购成本,提升了代理商的盈利能力。 (三)实时库存监控 ERP 系统通过实时同步库存数据,避免超卖,为采购决策提供准确依据。系统可以实时监控库存水平,当库存低于预设的阈值时,系统会自动提醒代理商进行补货。同时,系统可以根据销售数据和库存水平,预测市场需求,为代理商提供精准的采购建议,确保库存充足,避免因缺货导致的订单延误。 四、ERP 提升订单履约率的关键作用 (一)高效物流匹配 ERP 系统能够根据订单需求,自动匹配最优物流方案,确保货物及时送达。系统可以整合多个物流渠道的信息,根据订单的目的地、重量、体积等因素,自动选择最优的物流方案。同时,系统可以实时跟踪物流信息,及时反馈给 TikTok 卖家和终端客户,提高客户满意度。 (二)订单状态跟踪与反馈 ERP 系统能够实时跟踪订单从采购到发货的全过程,并及时反馈给 TikTok 卖家和终端客户。系统可以自动更新订单状态,从采购、入库、发货到签收,每一个环节都清晰可见。这不仅提高了订单履约的透明度,还增强了客户对卖家的信任,提升了客户满意度。 (三)数据分析与预警 ERP 系统通过分析历史订单数据,预测需求,提前预警潜在的订单风险。系统可以提供详细的销售数据分析,帮助代理商了解商品的销售趋势和市场需求,制定科学的采购计划。同时,系统可以设置预警机制,当订单量异常波动或库存水平过低时,系统会自动发出预警,提醒代理商及时采取措施,避免订单延误。 […]

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